SFI Rule of Success: Don't be a negative thinker

 

 

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Your attitude determines your altitude in your life, so make sure it's positive! And don't let the negative attitudes of others (even if they're family members, friends, or peers) influence you. All the great men and women in history had to overcome the naysayers (AKA "Dream Stealers") who said it couldn't be done—and then went out and did it. Think for yourself and believe in yourself!

 

Have fun and be enthusiastic, too. People love enthusiasm and they can't resist someone having fun. Make your business so much fun that others will flock to you to join you.

"If you believe you can, you probably can. If you believe you won't, you most assuredly won't. Belief is the ignition switch that gets you off the launching pad."

-Denis Waitley

 

"Our attitudes control our lives. Attitudes are a secret power working twenty-four hours a day, for good or bad. It is of paramount importance that we know how to harness and control this great force. "

-Tom Blandi

 

"Take charge of your attitude. Don't let someone else choose it for you."

-Unknown

 

"The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind."

-William James

 

"A great attitude does much more than turn on the lights in our worlds; it seems to magically connect us to all sorts of serendipitous opportunities that were somehow absent before the change."

-Earl Nightingale

 

"There is real magic in enthusiasm. It spells the difference between mediocrity and accomplishment."

-Unknown

SFI Tools

 

 

5 Simple ways to Create a High Conversion Banner

It’s nothing new. People have been banner blind long ago. Creating banners that get clicks requires some skills. Today we will discuss what they are.

(Disclaimer: I’ll be using sample banners to illustrate my points. They are for educational purposes. Please don’t be offended if you are the owner/creator of these banners).

1) Headline is the magnet

Like copywriting, everything begins with a headline that attracts people’s attention.

It can be something that is thought provoking or something that can trigger people’s desire. For example,

“Guaranteed Profits From The Stock Market???”
“I Make At Least $2000 Per Week. See How I Do It!”

It’s okay to exaggerate as long as you can back up what you said.

Below is an example of a banner that is too conservative. Such a banner is not likely to stir much excitement.


2) Call for action is the bait

The wordings in a banner should be kept to the minimum. You are likely to have a headline, which I’ve explained earlier, followed by a call for action.

The objective of a headline is to get people to READ. The objective of a call for action is to get people to CLICK.

So what makes people click? The trick is to create an expectation.

The call for action should give the audience something to look forward to. That ‘something’ must be so vivid that if they don’t click the banner, they will feel like they are missing out on something. For example,

“Get 20 Free Insurance leads.”
“Free Video Shows You How.”

Think out of the box when it comes to the call for action. See the example below. The call for action is an image of a video pending to be played. Some people may be so used to clicking the play button that they may subconsciously click on the button.


3) Forget about banner, think about links

People are banner blind nowadays, but they are not link blind. This means when they see words like ‘click here’, a hyperlink, a download button, or even a video play button, they click.

If you want your banner to get clicks, you need to make your banner look like a link, rather than a banner.

This is an example of a professional-looking banner.



This is an example of a link-looking banner.



Which one do you think will get more clicks?

4) Use graphics with purpose

I’m not against graphic, but we need to know what’s the purpose of using graphic in a banner. The purpose of using graphics is to gain attention.

See the example below:



Whoever looking for a holiday or cruise vacation will be attracted to see what this offer is about.
Here’s another good use of graphics, which shows the before and after of using the product.



5) Keep it simple

The last key I want to emphasize is try to keep your banner ‘clean’. Don’t pack it with lots of graphics and wordings such that at one glance, it’s hard to tell what you are trying to offer.

Here’s an example of what I mean.


The banner above is full of words and graphics. Do you find it confusing at first glance?

How about this example:

It has a good headline that will catch the attention of people having the same problem. It has also created an expectation of ’1 secret that can lose over 40 pounds’. Last but not least, its bold design makes it stands out from the rest of the professional-looking banners. It may be ugly and simple, but I’m quite sure it gets clicks.

Banner creation is not rocket science. If you follow the above tips, you too can create effective banners.

Leadsleap

3 Ways you can Use Leadsleap to Your Business Good

LeadsLeap helps you to generate leads through a 3-pronged approach.

#1 – Leads Building Network

The first approach is our leads building network, where you refer people to join and build your network at LeadsLeap.

You may ask “Kenneth, isn’t LeadsLeap supposed to send me leads? Why am I sending leads to LeadsLeap?”

Fair question. Let me explain.

The people you refer to LeadsLeap are your ‘seed’ leads. Remember that your ad will be shown to 10 levels of your network, for life. As your referred leads bring in more leads, you’ll see your network grow. Over time, more and more people will see your ad.To illustrate, say if you refer 20 people to LeadsLeap, you may end up being able to advertise to 100s or even 1000s of people, for life.
That’s the leads building element of the system. (Note: In addition to building leads, you can also earn recurring commissions on sales made from product order and/or membership upgrade.)

#2 – Contextual Advertising On Our Network

Some new members ask “Is it possible to generate leads without referring people to LeadsLeap?” The answer is yes. This is done through the 2nd element of our system.

Besides being able to advertise to your LeadsLeap downlines, your ad will also be posted in our members area, LeadsLeap blog and on other members’ sites with the LeadsLeap Widget 2.0 added. This means you ad will be exposed to fresh leads months after months, not just limited to members of LeadsLeap.

Sounds good? Yes. But there is a catch……

To have your ad shown in our network, you need to have advertising credits in your account. I’m not going into the details of how to earn credits. You can read about it in your account. But I have one advice for you – try to focus on methods that can earn you credits on autopilot in the long run. You may need to work harder in the short run, but in the long run, you’ll not have to worry about credits.
Alternatively, you can become a PRO member of LeadsLeap, where your PRO ad will be rotated in the network indefinitely.

#3 – Leads Generation Tools
We develop top-notch tools that you can use to generate more leads on your own, beyond the LeadsLeap system.

Two examples are the Slidesense and M.Y.O.B List Builder Script. Even our Advanced Link Cloaker can be used as an advertising tool that you can use to get traffic from forums etc. Again, I’m not going into the details. You can learn about these tools in your members area.
So, what is the best way to utilize LeadsLeap to it’s fullest?

The answer is to make full use of all three elements of the system. Build your team at LeadsLeap, earn advertising credits on autopilot, check out the free tools that we offer and see how you can make use of them.

Last but not least, if you are new to LeadsLeap, check out some of our older posts in LeadsLeap blog. If you experience any internet marketing challenge, it is very likely that I’ve covered that topic in my previous blog posts. If not, you can always send your question to me via our support system. I’ll discuss your challenge in our blog.


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How To Develop High Seling Innovative Ideas

Many people can come out with innovative ideas. But coming out with innovative ideas that sell requires some skills. Today, I’m going to show you how to do it.

There are only 3 steps to follow:

1) Find a hot market with lots of buyers
2) Identify the limitation of existing products in the market
3) Think of an innovative solution to overcome that limitation (Tips: the innovative solution is usually a combination of two existing solutions!)

That’s it. If you follow these 3 steps, you will be able to come out with innovative ideas that can easily make you money.

Let me show you how others, including myself, use these 3 steps to come out with profitable ideas.
In the 90s, someone came out with a viral lead building system known as a Safelist system. In this system, everyone in the system is able to send emails to each other, and hence the name “Safe List”, i.e. a list that is safe to send emails to. When it first started, everyone was excited because suddenly, they can reach out to thousands of people for free. However, what they didn’t realize was at the same time, they were receiving thousands of other emails from other members too!

Soon, people realized that their emails were flooded and they started to think of alternatives. A simple solution was to redirect those emails to free accounts such as Yahoo and Hotmail accounts.
Guess what, the trick soon spread throughout the industry and everyone started doing the same thing.
The end result was, everyone was trying to email to everyone but no one was reading any email!
As you can see, lead generation is a hot market. But the existing ‘Safelist’ solution has a big problem. People do not want to flood their emails.

Here comes the idea maker who thought of a solution to this problem……

In 2000, a renowned internet marketing guru, John Reese, came out with an ingenious system. He combined the idea of safelist and network system. In his novel system, members can send emails to their 10 levels of members. Let me explain……

For example, A1 recruits B1 and B2 who become A1′s level 1. B1 and B2 then recruit C1, C2, C3, C4 who become A1′s level 2 and so on. It’s something like your referral structure at EmailCashPro. To A1, he will be able to send emails to all the Bs, Cs, Ds, Es, Fs…. all the way to the 10th level.
This is a powerful system because in this system, the maximum number of emails each member can receive is limited to 10, since only the immediate 10 uplines can send emails to the member. But the member can email to thousands of people in his 10 levels of network. If you don’t get what I mean, take out a piece of paper and work out the maths. It’s not hard to figure out.

John’s ingenious system has shaped the lead generation industry. Today, many other lead generation programs use a similar system to build leads.

What John did was he took the safelist idea, which is an existing system but with a limitation, and combined it with network building system, which is another existing system. I hope you can see that nothing truly innovative is created here. He merely combined two systems into one in order to overcome the limitation of the safelist system.

John’s system solved the problem of members’ emails being flooded with thousands of emails. However, members in the system still have to receive emails from their 10 uplines in the system, which is still obtrusive and annoying. In reality, many people in such system still divert their emails to junk accounts.

There you have it. Another limitation that is waiting for someone to overcome.

This time, I grabbed this opportunity to create a system that allows members to build leads without having to receive any email from any member in the system. You may have guessed it by now. Yes, the system is called LeadsLeap.

Basically, I took John’s system, which is already an improved version of the safelist system, and combined it with contextual advertising system. For those who don’t know what is contextual advertising, go to Google.com and do a search for “birthday gift”. Look at the advertisements on the right hand side. Those are contextual ads.

In a nutshell, members of LeadsLeap.com will not have to receive emails from any other members in the system. They will only receive info-packed newsletters (now info-packed blog) from me.

The twist in the system is that I allow members to post their contextual ads in my newsletter. To a member, besides reading high quality newsletters, he will also see the contextual ads posted by his 10 uplines. He can click on the contextual ads in the newsletter if he is interested in the ad. If not, he can just read my newsletter and learn more about making money online.

Again, nothing truly innovative has been created. I simply combine two existing systems into one in order to overcome the limitation of John’s system.

That’s it. 3 simple steps you can use to come out with innovative ideas that sell!

Make use of these 3 steps. The next winning innovative idea can be from you!


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You need Trained Professionals for your Tax Planning

Need Professional Advice to grow your business: Join APSense

Why taxation services at the hands of professionals is always beneficial than doing it all by yourself? It is because of the complicated financial terms, often amendments in rules and regulations, handling and record keeping which you as a business owner cannot do it yourself. That is basically due to insufficient time and over burdening schedule. A knowledgeable professional can provide efficient tax planning services to your company making sure you don’t pay even an extra single dollar.

With so many businesses meet ups, projects and other functioning on line it is fairly difficult to handle accounts too. Nowadays, majority of companies are seeking professional tax planning services as a convenience and helping hand. This is a best option and a time saver for those who cannot find time to maintain their records and lag in detailed understanding of tax jargons, preparation programs, updated rules and regulations and financial software packages.

In terms of their gaining popularity, definitely you would have heard a number of these firms also available online, so why at all hesitant to give it a try? Just take out some time and read the associated benefits. Here are some of the following.

·      Every tax is already prepared and nothing is left unprepared till the due dates.

 

·     Recording and maintaining each receipt, payment and cash is time taking and a person only dedicated for this task can manage it effectively. Tax planning services rendered by accredited companies provide professionals that take this burden of calculation and recording off your shoulders.

 

·         By keeping your liabilities at a minimum they assist in maximizing your profit and revenue every year.

 

·         With professional advice about business structures and keeping in line with multiple details that may contribute to deduction ultimately helping in your company’s growth.

 

After reading the benefits above, are you now ready to hire these professionals? One of the easiest ways to hunt them down is to surf online business directories in detail and other relevant companies appearing on google. But some points should be kept in mind before hiring one:

 

·         Keep in mind the size of your company. If you are a small business owner why then hire a huge firm? It is advisable to consider the amount of time and extent of the services needed.

 

·         It is always wise to have a complete knowledge about the background of firm. Is it designed for a guaranteed service? Do they have professionals with best tax planning services? You must target a firm encapsulating these qualities for benefiting your business.

 

·         Consult as many people or firms as possible for which they have already worked. It will help you understanding the performance, capability and repute of the company. Also go through the customer reviews online if you don’t have sufficient people to contact.

 

Hence, it’s proven that tax planning services from a reputed company can be really beneficial for keeping all your tax details intact and error free. By hiring a professional one can eventually save his or her company from extra deductions and a big loss in near future. Above all, the burden tax planning services takes from your shoulders is worth hiring a trained firm with trained professionals for guaranteed functioning and crystal clear record. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Credit to Emma Johnson